The 2011 seat for Phoenix Mayor was hot and competitive. Enter Greg Stanton, former Phoenix City Councilmember for nine years, and visionary with genuine and big plans to move Phoenix forward. In a crowded space, he had to rise above the noise.
Design Makes the Difference::
The visual goal of the print and direct mail campaigns was to create a personal brand that was authentic and approachable by introducing Greg to the voters and giving them an inside look into his history, story, vision, passion, and commitment to the city that would engage, connect, and inspire them to share his vision. In a runoff election, Greg defeated his competitor and secured victory with 56% of the votes.
Print Design / Direct Mail Design / Collateral Design / Campaign Branding
Greg Stanton for Mayor / Javelina