Working individuals, let alone working families, can’t survive on minimum wage. Prop 206, the Healthy Working Families Initiative, was a 2016 statewide ballot measure that sought to change that by gradually raising the Arizona minimum wage and providing earned paid sick days, which didn’t exist before in Arizona.
Design Makes the Difference::
The visual goal of the print and direct mail campaigns was to create an engaging, upbeat brand that positively communicated the benefits to Arizonans of a ballot victory: that better wages and benefits lead to healthier employees, healthier families, stronger communities, and stronger economies. Prop 206 passed by a wide margin, receiving nearly 60% of votes.
Logo Design / Print Design / Direct Mail Design / Collateral Design / Advertising Design for Print / Signage Design / Campaign Branding
Prop 206 Healthy Working Families / Javelina