About

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Making a Difference for Brands Through Logo, Print, and Digital Design

Creative Capabilities

I’m Here to Help Your Brand Shine

Services

Capabilities and Offerings
  • Branding
  • Design Strategy
  • Creative Direction
  • Integrated Campaigns
  • Visual Identity
  • Logo Design
  • Print Design
  • Digital Design
  • Style Guides
  • Business Cards/Stationery
  • Sales/Marketing Collateral
  • Direct Mail/Palm Cards
  • Reports/Publications
  • Event/Tradeshow Collateral
  • Infographics
  • Posters/Signage
  • Book Covers
  • Advertising
  • Websites
  • Microsites
  • Landing Pages
  • Email Newsletters
  • Social Media Graphics
Logo Design

Your logo becomes the face of your brand and is the fastest form of communication audiences use to identify and recognize it. Logo design is often the first step in setting the foundation for your brand and visual identity with typography, colors, shapes, symbols, patterns, icons, tone, and voice. I’ll work with you to design an appropriate, distinctive, and memorable mark that expresses your brand.

Print Design

In today’s digital world, audiences are easily distracted. Print captures their attention with a personal, tangible, and tactile experience that just can’t be matched online. Print is my specialty and first love, and I dig crafting compelling, engaging designs that work cohesively with digital to create a lasting impression for your brand and more meaningful engagements with your audience.

Digital Design

Digital offers engagement opportunities that no other medium can. It’s flexible, adaptable, and customizable to meet audiences where they are online. Using the latest technology and best practices, I’ll craft an online presence that combines custom design, features, and functionality to deliver a memorable experience across devices that engages, informs, and inspires your audience.

I’ve been designing since 2007, but my career spans over 25 years with a diverse background and experience in business, marketing, branding, design, and creative, so clients can rest assured their brands are in good hands.

Get to Know Me

Passionate Designer, Creative Thinker, Problem Solver, Brand Builder

I dig strategizing over content to tell a brand’s story and work hard to deliver creative that “WOW”s, makes a difference for the brands I serve, adds value to their business, and furthers their cause.

I approach every project with an open mind and heart, and am obsessed with delivering great design that’s handcrafted with a brand-first approach and informed by content, strategy, research, consistency, and user experience.

I care about my clients and their success and aim to bring exceptional service, personal experience, creativity, attention to detail, and excellence to every client and project.

Want to Know More?

Read My Story

I had many adventures before starting my design business in 2007.

Mr. Toad’s Wild Ride began in San Diego, California in corporate marketing where I worked for 12 years as a project manager driving award-winning, large-scale projects from concept to implementation; supporting brand initiatives; launching campaigns and programs; and leading creative teams, agencies, and vendors. I became a brand addict :), thrived in this role, and gained invaluable experience and insight into what it takes to make a solid, cohesive, and memorable brand.

During my stint as a project manager, I attended San Diego State University at night and earned my B.S. in Marketing/Business Administration, with plans to move into a Marketing Manager or Director role… little did I know there was another plan in motion.

While still working full-time in marketing, I partnered up with my Brazilian husband to launch and operate a full-service restaurant. We loved to cook together and he was an avid surfer, so Surfari Eats was born to serve the Ocean Beach (aka “OB”) community with a themed restaurant we designed around surfing, tropics, and Brazilian dishes we made together (and experimental dishes I concocted). After two years of literally burning the midnight oil, I left corporate and transitioned full-time to the restaurant. This 5-year journey allowed me to gain unmatched experience in all areas of business, from administration to operations to management, marketing, promotion, and creative.

Then one day it all changed… and that’s how it happens.

Next thing I knew, my man and I were parting ways and the restaurant was sold. Corporate was behind me — like a distant memory — many challenges were before me, and I was at a fork in the road. Needing a mental break, I immersed myself in mixed media art and launched a direct mail campaign for my work and exhibitions. A friend who received the package told me she dug my art, but really liked my campaign and asked if I could design a logo for her business. I was like, “what”?

That day everything truly changed and God opened a door to a new career I had never before imagined, one as a designer that combined my love of marketing, branding, creative, and art.

Other adventures and divine detours along my journey included working at an auto salvage yard… the unforgettable and amazing adventure that truly inspired my art.

I’ve worked with some amazing people; had a blast doing some super cool, wild and crazy things; have been blessed to have the support of family, friends, loved ones, and colleagues; and am so thankful for the opportunities and experiences that have brought me to my current destination.

When I’m not designing for brands, you can find me designing a work of art, hunting for vintage treasures and found objects, enjoying cocktails and dancing the night away, or escaping into a good sci-fi, mystery, thriller, or action flick.

Thanks for reading my story. I look forward to getting to know you better and working with you to design something that will make a difference for your brand! :)

Behind "Skye"

I’m often asked about my last name, “Skye,” so here’s the 411. During both a professional and personal transition, I was getting ready to start a new journey, write a new chapter in my book of life, and having parted ways with my man that ended in divorce, was going to change my last name but didn’t want to go back to my maiden name. While enjoying drinks with friends at the infamous Pac Shores in OB (aka Ocean Beach, CA), we began jotting down options on napkins.

The drink I was enjoying was SKYY Vodka and Red Bull. As I was ordering at the bar and gazing at the deep iridescent blue bottle and bold, but simple, “SKYY” brand, I jotted down “Lilly Skyy.” It resonated with me, both in sound and symbol, but I wanted a different spin on the spelling and didn’t really want to be compared to the SKYY label LOL. And there it was, “Lilly Skye,” to represent the bold changes I was making in my life, that I was different, and that no matter what happens, the “Skye’s the Limit.”

411 Fun Facts

01::12 // Unhealthy Obsession
Pastry, ummmm, no, pasta, ummmm, no, cheese, ummmm… can I have all three please? :)

02::12 // Outdoor Adventure
Walking in the desert outside my house pretending I’m the lone survivor in a post-apocalyptic world — think Mad Max and Lara Croft hybrid

03::12 // Verse That Keeps Me Grounded
“For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future.” –Jeremiah 29:11

04::12 // Family Secret
My family had a motel and cafe in Deadwood, South Dakota that catered to the Sturgis Biker Rally crew… what happens in Sturgis stays in Sturgis :)

05::12 // Club Cocktail of Choice
Vodka and Red Bull or Ketel One Oranje Vodka Press (but ONLY if it’s made JUST right)

06::12 // On My Playlist
80s all the way, baby — but my playlist spans the genres and you can find me listening to a variety of sounds including new wave, house, techno, hip hop, rock, punk, funk, Latin/foreign, and super old school

07::12 // Young Ambition
Modern dancer — I had an opportunity to try out as a Fly Girl for the 90s show, “In Living Color” and turned it down

08::12 // First Concert
Invasion of Your Privacy tour in 1985 with Ratt and Bon Jovi at the legendary Compton Terrace at Firebird Lake (leopard print mini-dress and red snakeskin pumps, baby — good times… don’t tell Mom!)

09::12 // Mom Always Told Me
Tomorrow’s a new day

10:12 // Favorite Flicks
Anything Alfred Hitchcock, James Bond, and Indiana Jones — After Hours, The Game, and The Cube are faves, too

11::12 // Travel Bucket List
Industrial tours of Detroit and Chicago (once you get to know me, you’ll totally get this)

12::12 // In Another Life
I launched, owned, operated, and cooked in a Brazilian restaurant in Ocean Beach, California

FAQ

Helping You Decide on the Right Creative Partnership

What are your rates?

Every project is different and my work is tailored to individual client needs and relationships. A lot goes into the design process and pricing is dependent on a lot of factors including project scope, complexity, objectives, timeline, workflow/approval process, and getting everything needed from you. For a cost estimate specific to your project, please get in touch.

What will you need from me?

Before work begins, we’ll review what things you’ll need to provide and in what format, but most common include:

  • Any existing marketing materials
  • All final and approved content including text, imagery, videos, PDFs, links, and any other content that’s to be included in the design or referenced throughout the design
  • Domain, hosting, social media, and other related details and account login information (for website work)
What is your design process?

There’s a lot that goes into the design process and every client and project are different, so my process is adaptable and flexible. What’s most important is understanding your project and goals and working together to design the right solution. Process and project success go hand-in-hand, though, so there are some common steps that every project typically follows.

  • Get to Know We’ll want to make sure we’re a good fit for each other, so the first step is to make some brief introductions, get to know each other, and chat a bit about your project.
  • Define the Brief I’ll follow up with a Creative Brief that will help me put together a detailed proposal outlining project specifics, deliverables, goals, timeline, and cost. The Brief makes sure we’re all on the same page and will be referenced throughout the project for strategy, creative direction, and development of the work. With approved proposal and deposits in place I can get started on your project.
  • Collect the Content Design is informed by content, so I’ll look to you to provide content using the Brief as a guide.
  • Design, Develop, and Deliver I’ll study the Brief and your content, do additional research, strategize, and explore multiple design directions. I’ll typically present the strongest design that best fulfills the Brief. We’ll collaborate on the proofs, and I’ll refine and further develop the design for application and launch per the deliverables outlined in the proposal.
  • Follow Up When your project is complete, we can talk about a new project, future work, ongoing work, or high five and part ways… but that doesn’t usually happen. :)
What type of digital design do you do?

One-Page Website Design

  • Includes design, layout, and content input of 1 scrolling page with up to 7 sections
  • Perfect for featuring minimal, targeted content; promoting a specific service, product, or event; personal or professional branding, resumes, and portfolios; telling a story or narrative; and establishing an online presence

Basic Small Business Website and Microsite Design

  • Includes design, layout, and content input of up to 10 general pages
  • Perfect for informing and engaging audiences; generating brand awareness; and promoting new services, products, campaigns, candidates, initiatives, and events

Digital Communications Design

  • Includes social media graphics, email templates designed within your email marketing platform, and static display banner ads
  • Perfect for creating a cohesive and consistent brand across digital channels; increasing brand awareness; generating leads by promoting a new product, service, event, candidate, initiative, or issue; targeting or retargeting a specific audience
What website design platforms do you use?

Websites are built using WordPress as the Content Management System (CMS) and Divi as the page builder theme framework. Both platforms are industry-leaders that are strongly supported, user-friendly for website owners to manage, highly customizable and scalable to evolve as your needs change, and search-engine friendly out of the box. To ensure these platforms meet your needs, I encourage you to learn more about them by visiting their websites. Additional third-party plugins might be installed on your website to extend its functionality and to meet your project needs.

WordPress is a Content Management System (CMS) that allows you to edit, add, and delete pages and blog posts, text, images, and more.

Divi is an all-purpose WordPress theme framework and front-end visual page builder. Divi extends the functionality of WordPress and is virtually unlimited in the types of websites it can build.

A plugin is a piece of software that can be added to a WordPress website to extend the functionality and add new features to a website. Divi comes feature-packed out-of-the-box, but adding plugins for things like marketing, social media, security, performance, and SEO can really add value to the visitor’s experience.

Can you teach me these web platforms?

While I will walk you through how to make basic updates to your content within WordPress and the Divi theme, I don’t offer general WordPress or Divi tutorials or support. If you’re unfamiliar with these platforms and want to learn more, I’d recommend you check out Lynda, Udemy, and Elegant Themes Divi Documentation for tutorials on the topics that are most relevant to you.

Rules to Live By

Make Excellent Work a Standard

I give my best to every client in every project and take pride in the work I deliver. I work hard, strive for excellence in everything I create, don’t cut corners, and never settle for “good enough.”

Do and Be What’s Right

Integrity. Honesty. Respect. Kindness. Empathy. Authenticity. Accountability. Communication. Humility. Straight up key to long-lasting relationships, creative partnerships, project successes, and trust.

Learning Never Ends

Accept and embrace that there will always be more to learn about yourself, your work and skills, others, and life — continue to be inspired, learn from your mistakes, and learn new things.

Let Your Cray-Cray Shine

We’ve all got some crazy in us and it’s good to be a little weird and different — there’s only one you and God doesn’t make mistakes :) so celebrate your differences and let your cray-cray shine.

Tomorrow’s a New Day

Some of the best advice and encouragement my Mom has given me is that no matter what happens today, tomorrow’s a new day, a chance for a fresh start and new adventure for the making.

Rules to Live By

Make Excellent Work a Standard

I give my best to every client in every project and take pride in the work I deliver. I work hard, strive for excellence in everything I create, don’t cut corners, and never settle for “good enough.”

Do and Be What’s Right

Integrity. Honesty. Respect. Kindness. Empathy. Authenticity. Accountability. Communication. Humility. Straight up key to long-lasting relationships, creative partnerships, project successes, and trust.

Learning Never Ends

Accept and embrace that there will always be more to learn about yourself, your work and skills, others, and life — continue to be inspired, learn from your mistakes, and learn new things.

Let Your Cray-Cray Shine

We’ve all got some crazy in us and it’s good to be a little weird and different — there’s only one you and God doesn’t make mistakes :) so celebrate your differences and let your cray-cray shine.

Tomorrow’s a New Day

Some of the best advice and encouragement my Mom has given me is that no matter what happens today, tomorrow’s a new day, a chance for a fresh start and new adventure for the making.

If you’re looking for a trusted, collaborative, experienced, and professional creative partner who will be a champion for your brand and work hard to make it shine in a crowded space, then you’ve come to the right place.

The role of the designer is that of a good, thoughtful host anticipating the needs of his guests.

Charles Eames

American Designer in Architecture, Industrial Design, Graphic Design, Fine Art, and Film

Let’s Use Design to Make Your Brand Toast-Worthy

Let's Design Something That Will Make a Difference for Your Brand

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