Featured Project
Yes for Phoenix Elementary
Campaign Branding, Logo Design, Print Design
Logo, Political Direct Mail, Palm Card, Collateral, Signage
Background
Bonds and overrides are common and frequent ballot measures. These initiatives are voter approved and bring in money beyond what the state provides to help fund numerous projects specific to the needs of local school districts. In 2017, the Phoenix Elementary School District (PESD) override came to the ballot with a $5.1 million override that would focus on recruiting and retaining qualified teachers; improving technology; reading, writing, and math programs; and preparing children for high school, college, and future careers.
Design Makes the Difference
The visual goal of the print and direct mail campaigns was to create a fun, colorful, youthful, and education-focused brand that communicated the impact and benefits of a ballot victory to the futures of students and their families. The override passed with an amazing 70% support.
Client
Yes for Phoenix Elementary | Javelina
Client Reviews and Kind Words
Whether you’re launching a new brand or refreshing an existing one, I’ll work with you to build an inspiring brand, set it apart, and develop a visual identity that creatively, cohesively, and authentically communicates your brand message, voice, and tone across online and offline channels and touchpoints.
There are three responses to a piece of design — yes, no, and WOW! Wow is the one to aim for.
Milton Glaser
American Graphic Designer
Let's Use Design to Put Some "WOW" Into Your Brand