Featured Project
Yes for Phoenix Union
Campaign Branding, Logo Design, Print Design, Digital Design
Logo, Political Direct Mail, Palm Card, Collateral, Signage, Advertising Digital
Background
Bonds and overrides are common and frequent ballot measures. These initiatives are voter approved and bring in money beyond what the state provides to help fund numerous projects specific to the needs of local school districts. In 2017, the Phoenix Union High School District (PUHSD) bond and override came to the ballot with a $269 million bond and $25 million maintenance-and-operations override that would focus on maintaining smaller class sizes, improving technology and course offerings, maintaining and renovating school buildings, and purchasing new school buses.
Design Makes the Difference
The visual goal of the print, direct mail, and web campaigns was to create a positive, bold, inspiring, and education-focused brand that communicated the impact and benefits of a ballot victory to the futures of students and their families. The bond and override passed with a strong 60% support.
Client
Yes for Phoenix Union | Javelina
Client Reviews and Kind Words
Whether you’re launching a new brand or refreshing an existing one, I’ll work with you to build an inspiring brand, set it apart, and develop a visual identity that creatively, cohesively, and authentically communicates your brand message, voice, and tone across online and offline channels and touchpoints.
There are three responses to a piece of design — yes, no, and WOW! Wow is the one to aim for.
Milton Glaser
American Graphic Designer
Let's Use Design to Put Some "WOW" Into Your Brand