Featured Project

Prop 104 MovePHX Transportation Initiative

Background

World class cities are expected to have connected, reliable, public transportation systems. For Phoenix to emerge as a world class city, implementing a modern transportation system is critical and vital to the city’s future. Enter Prop 104, a transportation initiative that would implement a .3-cent sales tax increase to support transportation funding for improvements in roads, bus and light rail systems.

Design Makes the Difference

Sales tax increases in general get a bad rap, so to ensure a ballot victory, the visual goal of the print and direct mail campaigns was to create a seamless campaign brand that would communicate the vital importance to residents of transit as representing freedom, independence, access, mobility, opportunity, and stronger communities. Prop 104 passed with nearly 55% of votes.

Client

Prop 104 MovePHX | Javelina

Client Reviews and Kind Words

Whether you’re launching a new brand or refreshing an existing one, I’ll work with you to build an inspiring brand, set it apart, and develop a visual identity that creatively, cohesively, and authentically communicates your brand message, voice, and tone across online and offline channels and touchpoints.

There are three responses to a piece of design — yes, no, and WOW! Wow is the one to aim for.

Milton Glaser

American Graphic Designer

Let's Use Design to Put Some "WOW" Into Your Brand

Let's Design Something That Will Make a Difference for Your Brand

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