Featured Project
Prop 487 United Phoenix Firefighters Local 493
Campaign Branding, Logo Design, Print Design
Logo, Political Direct Mail, Palm Card, Signage
Background
In 2014, politicians introduced Prop 487, a highly and hotly disputed initiative that would threaten and jeopardize pension, death, and disability benefits for public safety workers. First responders and life-saving public safety workers rallied together in an all-volunteer grassroots effort to squash it.
Design Makes the Difference
The visual goal of the print and direct mail campaigns was to create a compelling and persuasive campaign brand that would engage audiences by aggressively and boldly communicating the negative outcomes of a ballot win by focusing on the families and firefighters who would be affected. Prop 487 was defeated with 58% of votes and the direct mail series earned a Gold Pollie Award.
Client
Prop 487 United Phoenix Firefighters Local 493 | Javelina
Client Reviews and Kind Words
Whether you’re launching a new brand or refreshing an existing one, I’ll work with you to build an inspiring brand, set it apart, and develop a visual identity that creatively, cohesively, and authentically communicates your brand message, voice, and tone across online and offline channels and touchpoints.
There are three responses to a piece of design — yes, no, and WOW! Wow is the one to aim for.
Milton Glaser
American Graphic Designer
Let's Use Design to Put Some "WOW" Into Your Brand